Privacy policy

1. Introduction

Beetronics B.V. (“Beetronics”, “we”, “us”, “our”) respects your privacy and processes personal data in accordance with the General Data Protection Regulation (GDPR) and other applicable data protection legislation. This statement consists of two parts:

a privacy policy explaining which personal data we process, why we process it and which rights you have;
a cookie policy explaining which cookies and similar technologies we use.

This statement applies to our websites, webshops and business activities within the European Union and the United Kingdom.

2. Data Controller

Beetronics B.V. is the data controller responsible for the processing of personal data described in this statement.

Beetronics B.V.
Bloemstraat 28
1016 LC Amsterdam
The Netherlands
Chamber of Commerce: 57527040
E-mail: privacy@beetronics.eu
Telephone: +31 (0)20 700 83 66

3. Which personal data we process

We may process the following personal data, among others:

name and company details;
billing and delivery information;
business e-mail address and telephone number;
payment and order details;
account details and order history;
correspondence with our customer service team;
IP address, browser and device information;
information regarding the use of our website;
preferences and cookie settings.

We receive this information when you visit our website, place an order, create an account, contact us, subscribe to newsletters or communications, or use our services. We may also obtain business contact details through public company websites, trade registers, exhibitions, professional networks and other business data sources where permitted under applicable legislation.

4. Purposes and legal bases for processing

We process personal data solely for legitimate and clearly defined purposes.

Purpose	Legal basis
Processing orders, deliveries, returns and warranties	Performance of a contract
Creating and managing accounts	Performance of a contract
Customer service and support	Performance of a contract / legitimate interest
Invoicing and administration	Legal obligation
Security, fraud prevention and system monitoring	Legitimate interest
Analysis and improvement of our website and services	Consent / legitimate interest
Sending newsletters and commercial communications	Consent, unless applicable legislation permits contacting existing business relationships regarding similar products or services
Targeted business communication to professional contacts	Legitimate interest
Personalised advertising and campaign measurement	Consent

Our legitimate interests include improving our services, securing our systems and maintaining business relationships. Where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.

5. Account information

When you create an account, we store your account information to facilitate future orders and allow you to access your order history. We retain account data for as long as your account remains active or as long as necessary for administrative, contractual or legal purposes.

6. Newsletters and marketing communications

When you subscribe to our newsletter or marketing communications, we use your information to send relevant updates, information and offers. You may unsubscribe at any time via the unsubscribe link included in each e-mail or by contacting us directly.

7. Sharing personal data with third parties

In order to provide our services, we work with external parties that process personal data on our behalf or support our operations. We may share personal data with:

logistics and fulfilment partners;
payment providers;
hosting and IT service providers;
CRM, analytics and marketing platforms;
customer service and communication software providers;
professional advisers such as accountants or legal advisers;
competent authorities where required by law.

We enter into data processing agreements or equivalent contractual arrangements with parties processing personal data on our behalf in accordance with applicable legislation.

We never sell personal data to third parties.

8. International data transfers

Some of our service providers are located outside the European Economic Area (EEA), including in the United States. Where personal data is processed outside the EEA, we implement appropriate safeguards where required by law, including the EU-US Data Privacy Framework, Standard Contractual Clauses (SCCs) or other legally recognised mechanisms.

Further information regarding the safeguards used may be requested via privacy@beetronics.eu.

9. Retention periods

We do not retain personal data for longer than necessary for the purposes for which it was collected unless a legal retention obligation applies. We apply, among others, the following retention periods:

tax and administrative records: up to 7 years;
account information: while the account remains active;
marketing data: until consent is withdrawn or an objection is made;
customer service communications: as long as necessary for support and follow-up.

10. Cookies and similar technologies

Cookies are small text files stored on your device during your visit to our website. Similar technologies such as pixels and local storage are also covered by this statement.

We use cookies and similar technologies for website functionality, analytics, personalisation and advertising. Cookies and advertising identifiers may be used for personalised and non-personalised advertising.

Functional & security cookies

Functional and security cookies are necessary for the operation, security and stability of our website. They support, among other things, session management, shopping basket functionality, language preferences, security measures and fraud prevention. These cookies are always active and do not require consent.

Analytics cookies

Analytics cookies help us measure and improve the performance, functionality and user experience of our website, including through platforms such as Google Analytics. Only active with your consent.

Personalisation cookies

Personalisation cookies are used to remember preferences and personalise content and recommendations on our website. Only active with your consent.

Marketing cookies

Marketing cookies are used for personalised and non-personalised advertising, remarketing and campaign measurement through platforms such as Google Ads, Microsoft and LinkedIn.

With your consent, activity on our website may be linked to your account on these platforms. You can manage this through the relevant platform settings, for example via Google My Activity. Only active with your consent.

Google Consent Mode v2

We use Google Consent Mode v2 to align advertising, personalisation and analytics tools with your cookie preferences and to comply with applicable privacy legislation.

Depending on your choices within the cookie banner, the following consent signals are applied:

Functional & security cookies: security_storage and functionality_storage. Required for security, fraud prevention, technical functionality and basic preferences and always active.
Analytics cookies: analytics_storage. Only active with your consent.
Personalisation cookies: personalization_storage. Only active with your consent.
Marketing cookies: ad_storage, ad_user_data and ad_personalization. Only active with your consent.

More information regarding how Google uses and protects data for business services is available via Google Business Data Responsibility.

You may change your preferences at any time via the cookie settings on our website.

11. Security

We implement appropriate technical and organisational measures to protect personal data against loss, misuse and unauthorised access. Our website uses secure connections (SSL/TLS). In addition, we apply access restrictions, security monitoring and periodic reviews of our systems and processes.

12. Your rights

Under the GDPR, you have the right to:

request access to your personal data;
correct personal data;
request deletion of personal data;
object to processing;
request restriction of processing;
withdraw previously given consent;
request a portable copy of your data.

Requests may be submitted via privacy@beetronics.eu. We generally respond within one month. To prevent misuse, we may request verification of identity.

13. Complaints

If you have a complaint regarding the processing of your personal data, we ask that you first contact us so we can attempt to resolve the matter together.

You also have the right to lodge a complaint with the relevant supervisory authority in your country of residence.

14. Changes

We may amend this statement from time to time, for example due to changes in legislation, our services or regulatory interpretations. The most recent version will always be published on our website. Where legally required, we will actively inform you of material changes.

Last updated: May 2026.